Urban Survival Plan, Take 1 - Tony Shellman (Parish Nation)

In 2005, Tony Shellman was part of a group that sold Enyce to Liz Clairborne for $114 million. Buzz brand Parish, launching this Spring in Canada, is his new ish. The following is his take on the market for urban brands scaling down to survive.”It’s an even playing field now, since the consumer is no longer striving to say they need a certain brand to represent them. I don’t have to wear Rocawear just to feel thugged out. I don’t have to wear Enyce in order to feel sexy. Whatever the trend, Parish is a product-driven company at the end of the day.”Check our upcoming issue for the full interview.