The relationship between New Era Cap, the leading headwear designer and manufacturer, and the National Basketball Association (NBA) dates back to the late 1990s, when New Era began designing and creating caps with the franchise’s Hardwood Classic logos.
Now, with the playoffs are finally upon us, New Era Cap has great news for NBA fans! Starting on April 22nd, 2009, fans can walk into any New Era Flagship store in North America (Atlanta, Buffalo, New York City and Toronto) and purchase their favorite NBA team cap on a signature 59FIFTY. In the past, New Era NBA fitted caps could only be purchased at NBA arenas.
Each of the 30 NBA teams as well as “Logoman” will be featured in each Flagship store. New Era will continue to carry Hardwood Classic caps as well. Later this year, there are plans to launch various fashion colors featuring NBA logos.