Canada’s Street Style Magazine


NO LOGO PRESS RELEASE…formerly Freshjive

Dear Friends,

Since I started Freshjive, I have had a personal conflict with this business of “branding”. In fact, I was so conflicted at one time, that I quit working. I am in the business of promoting the company brand yet personally I am not interested in items for the brand name.  It’s a bit of a quagmire with me because I hate the culture of promoting a brand yet I enjoy designing clothes and t shirt designs.

Beginning with our spring 2010 line, we will no longer be using our brand logo or name on any of our product, including all labeling and t shirt designs. Nowhere on any product will our name or previous brand logo be used anymore.

Regards,
Rick Klotz

nolabelshirtnolabelteenolabelouternolabelhangtag

This entry was posted on Thursday, July 16th, 2009 at 5:41 pm and is filed under Fashion and tagged with , , , . You can follow any responses to this entry through the RSS 2.0 feed.

One Response to “NO LOGO PRESS RELEASE…formerly Freshjive”

  1. The Logo Formerly Known as Freshjive | thegraffik | Design and Illustration says:
    August 16, 2009 at 6:30 am

    [...] with our spring 2010 line,” states Rick Klotz, founder of the hip-hop streetwear clothing line Freshjive, “we will no longer be using our brand [...]

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