Canada’s Street Style Magazine


Mishka Summer Lookbook 2010 – Too Much Too Young

img_16No matter what any astrological calendar might say Mishka knows it’s the year of the lazy sunbathers. So while you’re hustling to pay next months rent, ignoring the difference between day and night, or just hanging out on the summer stoop, Mishka has figured out how you can look good while doing it all.

When the day of recovery turns out better than the night before Mishka will be there. When you need to improve your street cred Mishka will be there. When you’re friends tell you to meet them by the pier and you decide to get a new bunch of friends Mishka will NOT be there, because we’re all about friends, and this collection’s all about hanging out in the sun with them…and slappin’ five!

Focusing on the three F’s – form, function and flare. There’s something for all of our miscreant friends. Starting with a collection of Tshirts inspired by original Hardcore-punk bands like Bad Brains and Crass, each shirt becomes a cult classic.

From the pinstripe short to the Alexei Japanese Raw Selvage Denim, the summer 2010 collection has you prepared for the unpredictable weather patterns brought on by global warming – even though we all know it’s a myth (sorry Al Gore). And don’t worry, if plaid and fashion versatility are your thing the collection brings a plethora of new button downs and button ups…but mostly ups.

The Mishka 2010 Summer Lookbook was shot by Eliz Weinberg, and the collection will debut online on May 28th and be available for purchase at Mishka stores and vendors worldwide.

Mishka’s 2010 Summer Lookbook can be viewed here:
http://www.mishkanyc.com/summer-2010-lookbook

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