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- Ultimate MC will follow 32 rappers as they compete for a record deal with Canada’s leading independent record label, CP Records and a $5000 cash prize
- National MC Tournament includes regional battle events in Toronto, Vancouver, Calgary & Montreal.
- Call for cross-Canada contestants currently running! Submission details and deadlines available at www.UltimateMC.tv
AUX TV, in partnership with Frameblender and The Stylus Group, is pleased to announce the launch of Ultimate MC, a multi-platform celebration of Canadian hip hop that includes a 16-part documentary television series, a national MC battle tournament built around four regional battle events, and an interactive website dedicated to Canada’s diverse hip hop scene.
The Ultimate MC television series will air on AUX TV, Canada’s only true music TV station, starting in June 2011. The series will document the national MC battle tournament and explore the past, present and future of MC culture with exclusive interviews with some of the most celebrated names in Canadian and American Hip Hop; including artists, producers and journalists. “We are very excited to add Ultimate MC to our line-up. It’s going to be an exciting documentary series that will dig deep into hip hop culture to examine what makes a good MC,” says Raja Khanna, Founder and President of AUX TV.
The national MC battle tournament will include four regional battle events in Toronto, Calgary, Montreal and Vancouver from February – May 2011. Each event will showcase eight of the region’s top MC’s as they do battle to earn the right to participate in the Ultimate MC finale – where Canada’s top MC will be crowned. The launch events will also include performances from celebrity DJ’s and top Canadian Hip Hop artists.
“Free-styling off the top of your head seems to be a dying art form in today’s battle circuit,” says David “Click” Cox of The Stylus Group. “For our tournament, competitors will not have the opportunity to rehearse and write their lyrics beforehand – we’re bringing it back to the old school days of spontaneity and improvisation.”
Produced by Frameblender and The Stylus Group, the Ultimate MC TV series and battle events will be hosted by “Bishop” Brigante, a Scarborough native who first catapulted into the limelight after earning countless titles at various Canadian battle events in early 2000. Bishop went on to be the first Canadian to appear on BET’s freestyle Friday and his videos have since topped the Mush Music video charts. His profile went international after taking home Video of the Year at the Urban World Film Festival in 2002. He’s toured with 50 cent and Busta Rhymes and is considered to be one of the most respected names in the MC culture.
National MC Tournament details:
Are you Canada’s Ultimate MC? Ultimate MC is currently hosting a national talent search to select the eight challengers for each regional battle event. A celebrity judge’s panel will choose the two winners from each event to compete in the finale in September 2011. Up for grabs is a $5000 cash prize and a record deal with Canada’s hottest independent record label – CP Records, whose artist line-up includes Belly, Danny Fernandes, JRDN, Mia Martina, Massari and Ivana Santilli.
“There is no doubt that there’s an amazing roster of talented MC’s here in Canada. We’re looking forward to watching the best of the best battle it out to win the Ultimate MC title. Beyond our impending offer to sign the winner, in the battle circuit it’s more about the bragging rights and gaining industry recognition for being at the top of your game,” said Tony Sal, CEO of CP Records.
Call for Cross-Canada MC submissions ON NOW!
Submission details are available at www.UltimateMC.tv. Submission deadlines for each regional battle are as follows:
- Toronto: February 15, 2011
- Calgary: March 10, 2011
- Vancouver: April 1, 2011
- Montreal: April 22, 2011
(Brought to you by Manifesto)
The first Ultimate MC regional rap battle event will be held at Lee’s Palace in Toronto on February 25th, 2011. The celebrity judge’s panel includes ROYCE DA 5’9”(Shady Records), ORGANIK (King of the Dot) and CASH (CP Records). Tickets are available at www.ticketparlor.com ($10 in advance and $15 at the door). Toronto event details are available at www.UltimateMC.tv.
Event details for the regional battles in Vancouver, Calgary and Montreal will be announced soon.
Ultimate MC interactive:
The Ultimate MC website will be the premier online destination for Canadian Hip Hop fans. It will serve as a complete digital companion to the TV series including contestant profiles, exclusive video content, a regularly updated blog, a gaming element and an iphone app for following the MC battles. For more information, please visit www.UltimateMC.tv
When he’s not tattooing the likes of MURS, Jean Grae, 2Mex, Big Pooh, members of Arcade Fire, and others at his popular tattoo shop STARING WITHOUT CARING, Tucson, Arizona rapper Isaiah Toothtaker continues to turn heads with his latest album, Illuminati Thug Mafia, released late last month as part of a joint venture between Alpha Pup Records and his own label Machina Muerte. Now the Tucson native is treating fans with the latest single, “Baby,” which fans can also expect a video for in the coming days.
Convicted multiple felon and participant in over 400 witnessed street fights — all after being kicked out of his home at the age of 11 and having his father murdered by Tucson Police — it’s no secret that Isaiah Toothtaker has seen and experienced plenty of violence’s shady underworld. And the combination of heavily reverberating drums, high-speed crashing percussion, deep bass, and shrill organ stabs, create a perfectly grim and sinister backdrop for the Machina Muerte Capo to unwind his tales, starting with his off-kilter, semi-melodic chorus, as he sings, “Dear mama, didn’t mean to kill your baby, is that your baby?/ Holy father, I’m waiting for you to save me, so can you save me?” Later referring to himself as the “Only undertaker that overachieves,” Toothtaker, on “Baby” as with the rest of the album, mixes mayhem with deft wordplay, and leaves it up to listeners to decipher their own meanings.
Isaiah Toothtaker’s newest album Illuminati Thug Mafia is available now via Machina Muerte/Alpha Pup.
Download Isaiah Toothtaker’s “Baby” here:
March 4th: CHUCK D of Public Enemy’s fine art collaboration “By The Time I Got To Arizona” premieres
Where does racial profiling end when it’s the law? This is only one of the many questions Public Enemy founder and music visionary Chuck D poses with By The Time I Got To Arizona, an explosive fine art collaboration created under his specific direction that foreshadows the future of America if policies based on profiling continue. For his first foray into fine art, Chuck has worked hand-in-hand with artist Ravi Dosaj of creativity house SceneFour – whose recent art project with RZA of the Wu-Tang Clan was named “The Greatest Painting Of 2010” by Village Voice – re-engineering a variety of traditional 20th century American imagery to create a frighteningly accurate portrait of a country eating itself. With a release set slated for March 4th, those interested in learning more before the public unveiling are encourage to sign up exclusively at www.theartofchuckd.com.
P.E. frontman Chuck D has made a career out of saying the kinds of things that, even, twenty years later, mainstream America still isn’t ready to hear. 1988’s It Takes A Nation Of Millions To Hold Us Back album revolutionized music, had the entire world shouting fight the power, heralded hip-hop’s ‘Golden Era’, and has made every critic’s best-albums-ever list since. It also set the tone for Chuck’s ascendancy to the self-appointed post of hip-hop’s elder statesman, during which he has answered to the titles of writer, producer, label owner, orator, radio host and narrator. He has testified before Congress, and was responsible for releasing one of the first albums in the mp3 format. He has collaborated with Janet Jackson, John Mellencamp, Rage Against The Machine, Sonic Youth and Henry Rollins among many others.
Though the piece won’t be shown publicly until March 4, 2011, the concept behind the work is described as “a future Arizona border created in a sophisticated collage utilizing a cache of recognizable figures (created over the last 100 years) to show how our “nation of immigrants” has been lost to legislation. Hidden within the piece are more than 30 various figures, lyrics, and messages for viewers to find. Arizona, which takes its name from Public Enemy’s classic 1991 song “By The Time I Get To Arizona”, picks up where Chuck’s recently released track “Tear Down That Wall” left off, keeping the spotlight on what he feels is one of America’s most important issues today, in a style guaranteed to raise some eyebrows. Each piece in this epic release comes with an authenticity placard, is numbered and signed by Chuck, and features his original handprints on the canvas in acrylic paint. Only 500 drafts will exist in the world.
Aguaclara Swimwear (http://www.aguaclara-swimwear.com) was created over twenty years ago by the Villalobos siblings, Jorge and Liliana, in Lima, Peru. This duo started a small tailor-made swimwear manufacturing workshop, with much enthusiasm and vision. In a short time, Aguaclara became very popular within the local market and grew to become the leading brand that it is today.
Aguaclara introduces the bold and beautifully designed collection. Creative director, Liliana Villalobos embodies intense colors and vibrant prints, highly elaborate pieces, adorned with sophisticated embroidery, and exotic and refined accessories. The swimwear line is made of the finest silk and the highest quality cotton, which smoothly adjusts to the body, emphasizing and enhancing the beauty and natural shape. All pieces are washable and dryable and highlights from the past two collections can be found at select Victoria’s Secret stores around the globe.
New Balance Canada launches the lightest shoe of it’s kind in the neutral cushioning category. The REVlite 890 features a revolutionary new foam compound and is designed for the neutral runner who does not want to sacrifice support, cushioning or durability for speed. Weighing an incredible 9.7 ounces for a men’s size 9.5, the REVlite 890 represents the perfect balance between a conventional shoe and a minimal one. The shoe launches in Canada on March 1, 2011 with 4 colours available to men and women in 2 widths. The shoe will retail for $149.95.
The neutral cushioning shoe category is the fastest growing segment in the running shoe industry today. To achieve its impressive lightness, the REVlite 890 did not sacrifice the cushioning, stability or durability that consumers have come to expect and appreciate from the New Balance brand. REVlite is an innovative foam compound providing responsiveness and durability of foams 30% heavier. REVlite offers a light weight ride without sacrificing underfoot cushioning or stability.
In designing the shoe, the New Balance Design Innovation Lab found that certain questions came to the forefront of the design process. Questions including: “What would a shoe designed by runners outside of the footwear industry look like”? This question and others were the start of a truly innovative design process, pushing the team to consider the best process in creating a shoe that was lighter without having to make sacrifices.
The REVlite 890 upper package is bold, edgy and eye catching. The shoe cosmetics are confident with a modern appeal. No-sew upper materials hold the foot securely while adding to the light experience. The shoe will also feature the name “Baddeley” and “Barringer” on the men’s and women’s version, respectively. These names stand for Team NB runners Andy Baddeley and Jenny Barringer, who served as the inspiration for the design and development of these shoes.
The overall fit of the REVlite 890 is soft and supple with a dialed-in midfoot wrap, an open and rounded vamp, and comfortable, irritation-free flex points. The REVlite 890 features a delicate package but still with all the protection and durability required to endure many miles.