Diamonds and Tequila–Match Made in Heaven
As recent Nobel prizing winning chemists discovered, tequila has the perfect proportion of carbon, hydrogen and oxygen atoms necessary to form a diamond.
Luxury tequila maker Maestro DOBEL knows that it takes just the right balance to reach perfection, which is why they have combinedreposado, anejo and extra-anejo tequilas to create the world’s first Diamond Tequila.
Created by Juan-Domingo “DOBEL” Beckmann, the sixth-generation leader of the world’s most prominent tequila-producing family, Maestro DOBEL is indeed “diamond-clear” – a result of proprietary blending and filtration technique. Hand-crafted in Jalisco, Mexico, DOBEL is a distinctive blend of three aged tequilas: Reposado (rested 12 months), Anejo (rested 24 months), and Extra-Anejo (rested for 36 months).
Every step of the process is crafted by hand – from the harvesting of the agave to the blending of the tequilas. DOBEL’s proprietary blending and filtration formula rids the spirit of the congeners and the color typically associated with aged tequilas, resulting in a crisp and complex taste unlike any tequila on the market. The agave is grown for eight to ten years and hand picked for quality at one of a small number of the DOBEL family’s best ranches, which is named on the label of each individually numbered bottle, and speaks to the expert craftsmanship behind each batch of Maestro DOBEL produced.
RICK ROSS & TRIPLE C’S SPLASH INTO THE LIQUOR INDUSTRY WITH ENDORSEMENT OF 1800® TEQUILA
Rick Ross cashed another cheque. Chi-Ching…
Proximo Spirits, Inc. and 1800® Tequila announced today a partnership with Rick Ross and his crew Triple C’s. Kicking off this month with a video and photo shoot, Ross & Triple C’s will endorse 1800 Tequila’s Select Silver – the first and only 100 proof clear tequila on the market.
“Rick Ross & Triple C’s were an obvious choice for us,” said Elwyn Gladstone, Head of Marketing for Proximo. “1800 Select Silver is a serious tequila for the serious tequila drinker. It’s making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry.”
“Of all the tequilas out there, the 100 proof 1800 Select Silver is the ‘big boss’ and the only tequila I would put the Rick Ross name behind,” said Ross. “1800 Tequila is a brand I’m really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C’s – 1800 Tequila will be rising to the top with me.
