LACOSTE Legends Bodega & Colette
An inspirational new footwear design project, LACOSTE Legends brings together six legendary collaborators from the worlds of music, media, design and retail, to create an exclusive footwear collection.
Sharing the LACOSTE values of tenacity, authenticity, modernity and effortless style, together the six contributors are the LACOSTE Legends.
The story of Legends begins with René Lacoste. Reigning tennis champion of the 1920s known as ‘The Crocodile’ for his on-court tenacity, René was a true legend of his time. Famed for his sportsmanship, his spiritedness, elegance and enduring sense of style, René went on to found the eponymous LACOSTE brand that over 75 years later still bears the much-beloved crocodile emblem.
As a prolific inventor off the tennis court, René created the ubiquitous L.12.12 Polo Shirt, utilising state-of-the-art technology to craft it from breathable cotton known as petit piqué. To this day the Polo Shirt remains an icon of the brand, synonymous with quality and style.
Inspired by the legacy of René and the LACOSTE tradition of innovation, the story lives on through the Legends footwear concept that unites six contemporary Legends to pay homage to the great man and the iconic L.12.12 Polo.
Fusing the collection together, each shoe has a tongue crafted from petit piqué cotton, incorporating a woven LACOSTE-branded tab finished with a mother-of-pearl button, referencing the intricate detailing found on the L.12.12 Polo. The six designs reflect the broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.
The Legends collection goes on sale with selected global distribution on 12.12 – the 12th December 2010.
Located in Boston in the US, Bodega is an iconic spot for urban youth. Hidden behind a traditional “bodega” (convenience store) is a secret sneaker store. A faux Snapple vending machine activates a hidden sliding door – inside is an ultra-modern sneaker store carrying limited edition styles as well as street wear and books on art and design. A truly legendary and fresh approach to retailing with second-to-none consumer care.
For Legends, cult sneaker store Bodega has fashioned a masterful version of LACOSTE’s Broadwick – a court-inspired tennis cup shoe, and one of our most coveted styles.
On the uppers, the Bodega design features a sophisticated woollen pin stripe in deep navy. Contrasting this rich tone, the tan leather trims around the heel tab, collar and lining give an overall feeling of refined styling and clean-cut elegance. Bodega’s signature is embroidered on the heel.
Destination Paris fashion store colette first opened its doors in March 1997, situated at 213 rue Saint-Honoré. Its philosophy is aimed at reinventing the concept of retail, and the tag line “styledesignartfood” is the mantra through which colette has flourished.
colette’s inspiration for their Legends creation came from the LACOSTE crocodile. A sublimation crocodile-skin photoprint design has been superimposed on LACOSTE’s iconic 1963 René Lacoste tennis shoe. Mimicking the scaly reptilian contours of the croc, luxurious colours can be detected in the print including deep lilacs, sky blues and flashes of dark yellow, all intertwined with piping in colette blue. colette’s two-dot logo completes the design adorning the woven heel tab.