AudioTRIP – Video Recap
AudioTRIP, which was produced by Kat (www.lilsoso.com), is a concept event based on airport terminals where three terminals (floors) feature a variety of music spanning from hip hop to afrobeat to soul, and more. The Smirnoff sponsored event featured a who’s who of DJs including DJ Spinna, Rich Medina, Waajeed, Daz-I-kue and many other notable selectors of progressive music.
audiotrip – be there from ralston smith on Vimeo.
Cement — Holiday 2009 DC LIFE Collection
Done up with a classic wing tip toe for a touch of luxury, introducing the Sector 7 WT and Admiral WT of the Holiday 2009 DC LIFE Collection. Built on DC’s slim and comfortable dress sneaker outsole, filling the uppers are premium leathers and construction, a trademark of DC. The incorporation of cement and concrete colors, a staple element in skateboarding, runs as a key design thematic, and the honed stone effect on the collar and straps represent what ledges look like after they’ve been grinded. A unique double ankle strap—a first for DC—adds flare and class for days on the high top Admiral WT. We could all use a little class, right? Right.THE LEGENDARY DANNY WAY CELEBRATES 20 YEARS AS A PRO SKATEBOARDER
dcskateboarding.tv Serving up a D-Way Video
Every Day Throughout November
Throughout November DC celebrates 20 Years of pro skateboarding by one of the most iconic and legendary skaters of our time: Danny Way. Check out http://www.dcskateboarding.tv for exclusive content celebrating his career so far, including a new video every day for the next 20 weekdays throughout November.
Even people who don’t follow skateboarding have probably seen a photo of him. At the age of six, Way began skating street at Del Mar Skate Ranch with his older brother Damon (Co-Founder of DC). By the time he was 10 he had two sponsors, and by the age of 12 he had discovered vert, joined the H Street Skateboard team as an amateur, and launched immediately into production of “Shackle Me Not” and “Hocus Pocus,” two of the most influential skateboard movies of all time. After turning pro at the very young age of 14, he kicked off DC as the first team rider along with Colin McKay, with various contest wins and accomplishments in the late ‘90s giving him more fame and respect. After jumping out of a helicopter into a vert ramp twice, his vert, MegaRamp, and street performance in “The DC Video” and follow up in “The DC Video, Deluxe Edition” gave him unprecedented notoriety, including earning “Thrasher’s” Skater of the Year making him the only skater to earn the prestigious award twice.
As far as records and accomplishments, in 2004 he rolled into a gold medal in Big Air (on the MegaRamp, invented by Danny himself) at the X Games, then again Gold in 2005, 2006, a Silver in 2008, and a Gold in Big Air Best Trick in 2009. Global acclaim followed in 2005 when he became the first person to jump the Great Wall of China on a skateboard. The follow-up was a drop from the 82’ neon guitar outside the Hard Rock Hotel Las Vegas, earning him another world record: highest bomb drop. The list of World Records, medals, and wins is seemingly endless.
Beginning today visit http://www.dcskateboarding.tv for the release of a video clip a day for the next 20 weekdays. A combination of legendary as well as never before seen footage will provide a level access and insight into his career that only DC can provide.
DC Staff Photographer Mike Blabac has also assembled a gallery of his favorite Way photos from over the years. Blabac has been the key photographer for much of Danny’s accomplishments, so the gallery at http://www.dcskateboarding.tv is a great recap of many of his career highlights, going back to photos from Way’s first vert pro contest win in 1989.
Way’s other sponsors—Plan B Skateboards, New Era, Pacific Drive, Independent Trucks, Nixon—are also supporting his 20th Year in a variety of interesting ways. Check out each of their sites for more on Way’s incredible career.
HI-VISIBILITY OR LO-VISIBILITY — Holiday 2009 DC LIFE Collection
Safety first. Or not. With both uppers constructed of tough and unique ballistic nylon, the bright fluorescent lime of the Admiral TX and Xander TX stand crazy-bright next to their blacked-out cousins (again, the Admiral TX and Xander TX). The shoes, from the exclusive Holiday 2009 DC LIFE Collection, are a play on bright, highly functional colors and tough durable materials. Be noticed. Or not.DC ATHLETES DOMINATE AWARENESS AS TOP DRAWS FOR THE SUMMER X GAMES
In a recent on-site survey that was published by ESPN for the Summer X Games 15, DC athletes were ranked the top draw for attendees and ranked the most popular. DC’s Travis Pastrana at 54% was the most sought out by a considerable margin, Ken Block came in second at 21% and Dave Mirra followed at 20% of the vote.
The survey also sought information on specific sports and how favored they were among the respondents. Two-thirds of those attending to see specific sports or competitors specified both Rally Car Racing (66%) and Skateboarding (62%) as main draws.
James Kyson Lee Interview (HD)
Heroes Season 3 Hit stores this week and we caught up with one of the stars of the show- James Kyson Lee aka Ando Masahashi! Find out why James was in Bulgaria, why he needs to avoid the iPHONE, his connection with Mortal Kombat vs DC and more!
JAMES KYSON LEE interview (HD) from console creatures on Vimeo.
ROB DYRDEK TO BEGIN SECOND SEASON OF “ROB DYRDEK’S FANTASY FACTORY” ON MTV
Second Season Begins August 27th at 9 PM ET/PT
MTV has announced that “Rob Dyrdek’s Fantasy Factory” will air on Thursday nights beginning August 27th at 9 PM ET/PT. The show will follow Dyrdek as he runs Dyrdek Enterprises from his office turned playground, the Fantasy Factory.
DC Co-Founder and professional rally car driver, Ken Block joins Dyrdek for the second season as he takes on Ken’s infamous Gymkhana course with his own custom mini-Ken Block car. Also look for DC athletes Dave Mirra, Travis Pastrana and Jolene Van Vugt to make appearances on the new season of the show.
Dyrdek joined DC in 1995 as the third member of DC’s infamous skateboard team. Over the years he has been an integral part of the brand, helping to shape some of DC’s most notable campaigns, products and videos. In October 2009, DC will release the Dyrdek Collection, Dyrdek’s first ever footwear, apparel and accessory line. His shoe for this collection, the RD1 Mid will be his 15th shoe with DC.