Who doesn’t remember the lovingly created mix tapes of the 80s? With a cassette recorder and recordable cassettes, every music fan could compile and give away his or hers very own best-of album. Even in the age of MP3s, such a musical gift is something special – with the “Sennheiser MixTape”, Sennheiser now offers you the chance to relive the past and record your very own cassette. You can “record” on the official Facebook page www.facebook.com/sennheiser, and on all of the audio specialist’s regional pages.
Music can hardly be exchanged more personally or creatively than with a mix you have compiled yourself. In the 80s, the cassette recorder was part of the basic equipment in every teenager’s room and cassettes could be bought anywhere. Music fans used them to diligently record their very own soundtrack in loving detail. The finished cassette was equally popular for setting the mood at parties and giving as a token of friendship and love.
“For many people, the mix tape is more than just a momento of their youth; it is virtually an art form of its own – you could use it to express certain attitudes towards life and share these with everyone around you,” says Marco Brinkmann, marketing communications manager at Sennheiser. “We wanted to transfer this creative handling of music to the digital era – and what platform could be more suitable than Facebook?”
The right mix for the digital era
With its new Facebook app, Sennheiser pays homage to the classic mix tape, while at the same time bringing it into the digital age. From 9 May, a virtual cassette recorder will be waiting to record five songs for good friends on the Sennheiser Facebook page, www.facebook.com/Sennheiser, as well as on the official regional Sennheiser pages. Once you click the “Like” button on the page, you have complete access to all app functions. Just name the Sennheiser MixTape, enter sender and recipient, and then select your five favourite songs from the extensive catalogue.
Once you have created your own special playlist, you can listen to the Sennheiser MixTape and post it on your own wall or that of friends. A small cassette player, with the tape inserted and labelled, then appears on the wall ready to listen to; each song can be played for 30 seconds. And if the musical greeting sounds really catchy, the complete tracks can be bought at iTunes.
The recipient can, by the way, say thank you straightaway with his or her own Sennheiser MixTape. A corresponding button takes them directly to the Sennheiser app.
Visit the Sennheiser North America Facebook page at http://www.facebook.com/SennheiserNorthAmerica.
In a move that further cements it as one of the most savvy social media organizations in all of professional sports, the Ultimate Fighting Championship® announced plans to stream a broadcast-quality live sporting event on Facebook® this Saturday.
In this exciting broadcast taking place on Feb. 5 at 8:25 p.m. ET/5:25 p.m. PT, sports fans are invited to watch the highly-anticipated UFC bantamweight clash between Demetrious “Mighty Mouse” Johnson and Japanese sensation Norifumi “Kid” Yamamoto for free at www.facebook.com/ufc.
By simply “liking” the UFC Facebook page, fans will gain access to the live broadcast of the fight from the sold out Mandalay Bay Events Center in Las Vegas, home to Saturday’s UFC® 126: SILVA vs. BELFORT Pay-Per-View event.
This ground-breaking technology was introduced by UFC at the Fight for the Troops 2 event on Jan. 22. Thanks to tremendous feedback from fans and increased traffic to the UFC Facebook page, UFC now takes the Facebook live broadcast concept to a new level.
“We understand the power of social media,” UFC President Dana White, who boasts one of the most significant social media followings in all of sports, said. “Fans all over the world have been telling me that they want to see this fight! You got it. We are going to be broadcasting live on Facebook, giving UFC fans all over the world access to a great fight between Kid Yamamoto and Demetrious Johnson. Plus, we’re continuing to show that we are the best at using social media to attract new fans.”
Casio G-Shock and the world renowned DJs of Moodswing360 have gone into the lab to craft a series of brand new music mixes available exclusively to fans of the G-Shock Facebook fan page. First up, after rocking millions of club goers and a world tour with Madonna, DJ Enferno delivers a set with extreme energy tailored specifically for the toughness of G-Shock watches.
Download DJ Enferno’s G-Shock mix:
Comment on the Two In The Shirt Giveaway discussion on Sticker Drop’s Facebook page.
Enter via Twitter:
Follow @StickerDrop and then tweet the following: Sticker Drop is giving away $200 to TwoInTheShirt.com! Follow @StickerDrop and RT this message by Sept 30 to enter now http://ow.ly/2oHLx
You can do both and double your chances! Contest ends September 30, 2010.
If you have a second today, please consider using your facebook/twitter networks to help Steve win the NBA Cares Challenge — go to facebook.com/nba to vote for his Educare project . . . and please spread the word!
Educare is a catalyst for change, bringing best-quality early learning resources to bear on the most at-risk kids and families. With the Buffett Early Childhood Fund and other local collaborators, the Steve Nash Foundation is working to change lives and better communities by providing a center of excellence for Early Head Start- and Head Start-eligible children ages birth to five years, and their families. More about Educare is at educarearizona.org, or stevenash.org.
Vote for Steve today and each day this week! http://apps.facebook.com/fanappz/poll/vote?id=6432
Las Vegas Resort Becomes First to Offer Exclusive Weekend Package
for Twitter Followers and Facebook Fans
This Halloween, Caesars Palace Twitter followers are grabbing their cell phones and heading to the resort for the first ever, “Trick or Tweet” weekend taking place Friday, Oct. 30 and Saturday, Oct. 31.
Here’s how it works: follow Caesars Palace on Twitter.com or become a fan on Facebook and link to our exclusive package for @CaesarsPalace followers including 2-night classic accommodations; two Roman Ritual passes to enjoy at Qua Baths & Spa; complimentary in-room Internet access; a complimentary in-room movie (might we suggest “The Hangover?”); VIP passes to PURE Nightclub for Friday or Saturday night, hosted by Nicky Hilton; a $50 resort credit and much more.
To make the trek that much more enticing, Caesars Palace will Tweet locations throughout the property for followers to go. Once they find their destination, there will wait treats like free food and drinks, including drink specials from Bacardi USA, great giveaways and chances to meet fellow followers. (And with more than 25,000 followers and friends, Caesars Palace is one of the most followed resorts in Las Vegas so expect tons of fellow fans.)
Costumes encouraged, but not necessary. Price begins as little as $175 per night. (With a Saturday night averaging $275, that’s a $200 savings.)
CSI CREATOR ANTHONY E. ZUIKER & EQAL CO-FOUNDER & CEO MILES BECKETT ON THE FIRST EVER DIGI-NOVEL LEVEL26
The best audio experience, urMusic™ application, – Discover, browse and download songs from all your favourite artists; purchase concert tickets right on your phone and Rogers will pay your service charges. Integrated Facebook application, YouTube compatible, Shake Control, Expandable memory, Up to 7.2 Mbps data download speeds and Wi-Fi connectivity