Livestock x Vans “Painted”
VANS:
VANS FOOTWEAR IS THE ORIGINAL SKATE SHOE BRAND. VANS HAS BEEN AROUND SINCE THE VERY BEGINNING, TO THIS DAY THEY HOLD A STRONG PRESENCE AND HAVE SOLIDIFIED A PLACE IN SKATEBOARDING HISTORY AND CULTURE.
LIVESTOCK:
A SPECIALTY FOOTWEAR RETAILER THAT HAS GROWN TO BECOME THE MARQUEE CANADIAN SELECT SHOP IN STREETWEAR. THOUGH THE SELECTION IN THEIR DOORS HIT A WIDE RANGE OF STYLES AND SUB-CULTURES, THE COMMON DENOMINATOR OF THE FOUNDERS, STAFF AND CREW IS SKATEBOARDING.
“PAINTED”
THE WORLD LOOKS QUITE DIFFERENTLY THROUGH A SKATEBOARDER’S EYES. A SET OF STAIRS ARE NOT JUST FOR WALKING UP AND DOWN, LEDGES AND PLANTERS AREN’T JUST ARCHICTURAL CONTAINERS AND DISPLAYS FOR GREENERY, RAILINGS ARE NOT JUST FOR HOLDING ON TO…..
THIS SERIES OF PHOTOGRAPHS TAKES THE IDEA OF HOW SKATEBOARDERS SEE AND USE URBAN STRUCTURES AND “PAINT” THE CITY WITH THEIR SKAEBOARDS. SKATERS MARK UP AND WEAR OUT THESE STRUCTURES AND CONTINUE TO RESHAPE AND ADD COLOUR TO OUR CITIES.
BY KENTA GOTO FOR LIVESTOCK/VANS, 2010
“BLUE” – CONCRETE BARRIER , “CHARCOAL” – CONCRETE LEDGE , “RUST” – STREET RAILING
Nike Omega Pack
NIKE HAS DROPPED OFF THE AM1 OBSIDIAN AND THE AIR MAXIM 1+ BLACK LIME FROM THE OMEGA PACK. OBSIDIAN SUEDE IS USED AS THE MAIN MATERIAL ON THE AM1, THE TONGUE AND TOE BOX SEE A CROSSHATCHED PATTERN AND THE SHOE IS ROUNDED OUT WITH MATCHING TAN SOLE AND LACES. THE AIR MAXIM 1+ BRINGS OUT THE BEST IN THE AIR MAX 1, USING THE 23 YEAR OLD SNEAKER’S SILHOUTTE WITH MODERN TECHNOLOGY. FLYWIRE IS USED THROUGHOUT THE MID OF THE SHOE SHAVING OFF WEIGHT ON THE ALREADY SLEEK STYLE. LEMON YELLOW SOLE AND SWOOSH ARE OFF SET BY WHITE LACE AND MIDSOLE. THE MAXIM HAS THE NIKE PLUS OPTION AVAILABLE ASWELL, ALLOWING YOU TO ADD IN THE SPORTS KIT TO THE INNER SOLE OF YOUR SHOE, WHICH WILL MEASURE AND RECORD THE DISTANCE AND PACE OF YOUR RUN.
Livestock X Puma X Ferrari
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′S. FERRARI, FOR MORE REASONS THEN I CAN COUNT, IS MY FAVOURITE BRAND AND SEEING THAT RACE INSPIRED ME TO START RACING. WITH PUMA’S INVOLVEMENT IN MOTOR SPORT AND THEM BEING THE PEOPLE I CREDIT AS THE ONES WHO GOT ME INTO RACING, I THOUGHT IT WOULD BE THE MOST FITTING TO DO SOMETHING MOTOR SPORT RELATED. WE APPROACHED PUMA ABOUT TURNING THIS PROJECT INTO A THREE WAY WITH THE INVOLVEMENT OF FERRARI. PUMA WAS STOKED ON THE IDEA AND CONTACTED FERRARI TO SEE IF THEY COULD GET DOWN. TO MY SURPRISE THEY SAID THEY WOULD BE INTERESTED IN SEEING WHAT WE CAME UP WITH AND WOULD BE OPEN TO THE IDEA.
A FEW WEEKS LATER AND WITH SOME HELP FROM LONG TIME LIVESTOCK FRIEND BOB K, WE HAD A PITCH IN HAND AND PRESENTED IT TO FERRARI. THEY LOVED IT AND GAVE US THE GREEN LIGHT. WE DECIDED THE PUMA MID WOULD BE THE BEST FIT FOR THE PROJECT, AND THE PLAN WAS TO DO THREE COLOUR WAYS. WITH FERRARI AS IN SPIRATION, THE COLOUR PALETTE WAS EASY, RED, BLACK AND YELLOW. CLASSIC FERRARI COLOURS. FOR THE INTERIOR OF THE SHOE WE USED A LEATHER INSOLE AND PERFORATED PIG SKIN FOR THE LINING. THE FOOTBED HAS A LIVESTOCK RACE TRACK SCREENED ONTO IT WITH CORNERS BEING NAMED AFTER THINGS RELATED TO FERRARI, LIVESTOCK F1, AND PUMA. WITH OUR BRANDING COVERED ON THE INSOLE AND THE LACE LOCKS, AND PUMA’S BRANDING BEING IN THE CLASSIC SPOTS, WE DECIDED THAT THE FERRARI SHIELD LOGO WOULD FIT PERFECT ON THE BACK OF THE SHOE. ONE OF THE SIGNATURE DETAILS OF THE SUEDE IS THE PERFORATED SIZE MARKER ON THE TONGUE.
WE DECIDED THIS IS THE PERFECT PLACE TO PAY HOMAGE TO ONE OF THE GREATEST F1 DRIVERS OF ALL TIME, WHO ALSO HAPPENS TO BE CANADIAN, GILLES
VILLENEUVE, #27. WHEN THE DAY COMES FOR LIVESTOCK AND PUMA TEAM UP AND CAMPAIGN A CAR IN THE FERRARI CHALLENGE, I HOPE TO WEAR THE NUMBER
27. TO WRAP UP THE MOTOR SPORTS THEME WE USED ALL BLACK SOLES AND HAD THEM SCORED TO TAKE ON THE FEEL OF A RACE TIRE AND PACKAGED THE
SHOE IN A HELMET BAG. THIS COLLECTION OF SHOES HAS BEEN OFFERED TO SELECT RETAILERS AROUND THE WORLD, PUMA’S LIST DEALERS AND IS BEING
PRODUCED IN VERY LIMITED NUMBERS.
AS ALWAYS WITH ALMOST ALL OF THE PUMA LIST SHOES, THERE WILL BE ONE MORE COLOUR WAY THAT IS EXCLUSIVE TO THE DESIGNING STORE, IN THIS CASE IT’S US. THIS FINAL SHOE IS BASED ON THE LIVESTOCK X PUMA HONDA S2000 RACE CAR THAT WE WON LAST YEARS IMPROVED PRODUCTION2 CHAMPIONSHIP WITH.
KEEPING IT CLEAN AND INLINE WITH THE CAR’S COLOURS THE SHOE IS ALL WHITE. THE FERRARI LOGO IS NOT USED ON THIS ONE INSTEAD IT IS REPLACE WITH THE #46, OUR RACE NUMBER, PICKED IN TRIBUTE TO VALENTINO ROSSI, THE GREATEST MOTORCYCLE RIDER OF ALL TIME.
BEFORE THE START OF THE NEW RACE SEASON WE ALWAYS DESIGN A NEW GRAPHICS PACKAGE FOR OUR CAR AND THIS YEAR WE DECIDED TO TAKE A DIFFERENT APPROACH. WE HOSTED A MONTH LONG CONTEST ON THE LIVESTOCK WEBSITE INVITING ANYONE INTERESTED TO DESIGN OUR 2010 LIVERY AND IN RETURN THEY WOULD GET THE FULL SET OF SHOES. WE HAD ALMOST 40 ENTRIES AND WE NARROWED IT DOWN TO RYAN C’S DESIGN.
KEEPING IT CLEAN AND INLINE WITH THE CAR’S COLOURS THE SHOE IS ALL WHITE. THE FERRARI LOGO IS NOT USED ON THIS ONE INSTEAD IT IS REPLACE WITH
THE #46, OUR RACE NUMBER, PICKED IN TRIBUTE TO VALENTINO ROSSI, THE GREATEST MOTORCYCLE RIDER OF ALL TIME.
Livestock and PUMA from DEEP SEE on Vimeo.
CULTURE CLUB FRIDAYS IN THE LIVESTOCK ROOM at FORTUNE SOUND VOL.1
M!G!H! (My!Gay!Husband!) and Genie (Erik Devereux)
http://soundcloud.com/cultureclub/culture-club-mixtape-one
Manny Pacquio x Nike Trainer 1
THIS SATURDAY Livestock IS RELEASING THE HIGHLY ANTICIPATED MANNY PACQUIO X NIKE TRAINER 1. INSPIRED BY HIS 2ND ROUND KNOCKOUT OF RICKY HATTON, THE ‘LIGHTS OUT’ TRAINER 1 WILL FEATURE KEY AREAS WHICH GLOW IN THE DARK. KEY DETAILS INCLUDE AN EAGLE LOGO ACROSS THE BACK AND SPECKLED SOLE. TO COMPLIMENT THE SHOE A LIMTED ‘PACMAN KNOWS’ TEE WILL ALSO BE AVAILABLE. MUCH LIKE HIS OPPONENTS THIS SHOE AND TEE WILL NOT LAST LONG SO ARRIVE EARLY OR FACE DEFEAT. GASTOWN & TORONTO ONLY!