Jordan XI CMFT
NEW FROM NIKE WE HAVE THE AIR JORDAN CFMT VIZ AIR 416543-101 AND 416543-102. THIS NEWLY DESIGNED HYBRID SHOE IS THE FIRST INSTALLMENT OF JORDAN BRAND’S NEWLY DEVELOPED COMFORT SERIES. THE LOW IS INSPIRED BY THE JORDAN XI AND THE AIR MAX 1. PREDOMINATELY WHITE LEATHER AND MESH, THE KICKS ARE PUT TOGETHER WITH A COLOURED LEATHER STRIP THAT RUNS ALONG THE MID OF THE ENTIRE SHOE. VISIBLE AIR BUBBLE ON THE SOLE TAKES REFERENCE FROM THE AIR MAX, WE SEE MINIMAL JORDAN BRANDING ON THE TONGUE, AND SOLE OF THE SHOE, WHERE YOU WILL FIND THE POPULAR ELEPHANT PRINT DESIGN. AVAILABLE SATURDAY SEPTEMBER 4TH
Royal Elastics “Sister Kelly” for Spring 2011
Royal Elastics makes slip-on footwear, the most laid-back kind of foot covering there is. Over the course of your lifetime you will spend 20 full days tying shoelaces. Aren’t there a million things you’d rather be doing? Having officially liberated themselves from umbrella brand, K-Swiss, Royal Elastics have applied their fresh, signature style to their Spring/Summer 2011 line of women’s footwear and apparel. The Sister Kelly, a classic “desert boot with a feminine touch,” is one of the standout pieces for spring. The shoe can be worn with the top-flaps folded up or down and is designed to compliment skirts, dresses, capris and skinny jeans.
adidas Han Solo ’77
ADIDAS CAME THROUGH WITH ANOTHER HIT IN THEIR STAR WARS LINE UP. THIS TIME SHOWCASING THE ROGUE HERO OF THE GALAXY, HANS SOLO. ADIDAS WAS INSPIRED BY THE MOMENT DARTH VADER FROZE THE YOUNG SOLO IN CARBONITE AND HAD HIM SHIPPED OFF TO THE ULTIMATE FATSO VILLIAN JABBA THE HUTT. THE SNEAKER IS DIALLED IN WITH THE DETAILS FROM THE FROZEN IMAGE OF HAN ON THE TONGUE TO REFERENCING HIS SIGNATURE BELT AND THE RED SIDES OF HIS PANTS WITH STRIPING ON THE HEEL. CHECK HERE FOR MORE IMAGES OF THE SNEAKER, WHICH COMES WITH A COVER ON THE LEFT SHOE AS THOUGH IT WAS FROZEN IN CARBONITE ITSELF. PERFECT FOR COLLECTORS AND STAR WARS FANS ALIKE, GRAB YOURS WHILE THEY LAST.
Jordan XIII Bin 23
NIKE BLESSED US WITH A VERY LIMITED DELIVERY OF THE AIR JORDAN XIII (13) PREMIO’S FROM THE BIN 23 COLLECTION. THESE XIII’S WILL MARK THE THIRD RELEASE IN THE JORDAN BIN 23 COLLECTION AND ARE LIMITED TO ONLY 1,734 PAIRS WORLD WIDE. THIS JORDAN IS COMPRISED OF PREMIUM MATERIALS WHICH INCLUDE PLUSH BURGUNDY SUEDE AND RICH TAN NUBUCK ON THE UPPER, WHITE TUMBLED LEATHER IS USED ON THE TONGUE AND TOE BOX WHERE THE BIN 23 SEAL OF APPROVAL IS PLACED PROUDLY FRONT AND CENTRE. BOTH SHOES COME WITH THEIR OWN BIN23 CARRYING BAG AS WELL AS CUSTOM AIR JORDAN CEDAR SHOE TREE’S TO HELP KEEP THAT CRISP FORM INTACT.
Nike Omega Pack
NIKE HAS DROPPED OFF THE AM1 OBSIDIAN AND THE AIR MAXIM 1+ BLACK LIME FROM THE OMEGA PACK. OBSIDIAN SUEDE IS USED AS THE MAIN MATERIAL ON THE AM1, THE TONGUE AND TOE BOX SEE A CROSSHATCHED PATTERN AND THE SHOE IS ROUNDED OUT WITH MATCHING TAN SOLE AND LACES. THE AIR MAXIM 1+ BRINGS OUT THE BEST IN THE AIR MAX 1, USING THE 23 YEAR OLD SNEAKER’S SILHOUTTE WITH MODERN TECHNOLOGY. FLYWIRE IS USED THROUGHOUT THE MID OF THE SHOE SHAVING OFF WEIGHT ON THE ALREADY SLEEK STYLE. LEMON YELLOW SOLE AND SWOOSH ARE OFF SET BY WHITE LACE AND MIDSOLE. THE MAXIM HAS THE NIKE PLUS OPTION AVAILABLE ASWELL, ALLOWING YOU TO ADD IN THE SPORTS KIT TO THE INNER SOLE OF YOUR SHOE, WHICH WILL MEASURE AND RECORD THE DISTANCE AND PACE OF YOUR RUN.
BIG CITY, BRIGHT LIGHTS: a cipher mixtape edition
We are launching a new initiative with 10 influential Hong Kong artists who
have produced some music for a CIPHER mixtape. The focus for this project is
to express Hong Kong culture in a global context; the contrast, the
inspiration and the diversity that exists in this dynamic city.
USAIN BOLT MAKES STATEMENT WITH NEW RACE SINGLET IN SHANGHAI
 Bolt to Wear “PUMA Africa Unity” Colors in Support for World Cup Qualified African Football Teams |
| Usain Bolt, the world’s fastest man, will show his support for PUMA’s Africa Unity campaign, the African football teams and his football friends headed to the World Cup in South Africa and for the 2010 International Year of Biodiversity (a United Nations Environmental Programme initiative), during his first appearance in the 2010 IAAF Diamond League Series in Shanghai. The Jamaican sprinter’s race singlet will bear the same graphics as the Africa Unity Kit -the World’s first continental football kit- which many of PUMA sponsored African football teams have been wearing to show solidarity for the continent of Africa. Bolt will wear the specially developed singlet during the 100m race in Shanghai on May 23nd, one day after the International Day of Biodiversity, which generates awareness of habitat and species conservation.
In January, PUMA and UNEP launched the Africa Unity Kit, the world’s first continental football kit. Proceeds from the sale of the replica fanwear Unity jerseys will help fund biodiversity programs in Africa. Bolt’s brown and blue Shanghai singlet is a direct adaptation of this Africa Unity Kit. The colours represent the African soil and sky—and the brown pantone was custom created by mixing soil samples from four African nations. The Africa Unity Kit has been recognized as the official 3rd kit for PUMA’s 13 sponsored African teams, four of which have qualified for World Cup (Cameroon, Algeria, Ghana and Ivory Coast). Whether on the pitch or on the track, the spirit of Unity is alive and well and what better ambassador than Usain Bolt, who’s known to be to be a huge football fan in his own right. “Football is one of my favourite sports and I’m looking forward to watching the World Cup this summer. Last year, I had a chance to meet Samuel Eto’o (Cameroon) and some of the other African football players,” said Usain Bolt. “It’s an honour to wear the same colours during the Shanghai meet that PUMA’s African football teams have been wearing throughout the year. This is one way that I can cheer them on from afar. Whether we play football or run track, we’re all united as part of PUMA family and as proud athletes representing our home countries.” Along with a unique graphic, Bolt’s singlet and race shorts contain state-of-the-art technology designed to maximize speed on the track. He will also wear the PUMA Lava Spike shoe in Shanghai, which incorporates the same technology that helped him shatter the 100m and 200m world records in Berlin last year. The PUMA Lava Spike is one of the lightest sprint spikes on the market and provides the power and stability that Usain Bolt requires to run at his world record speed. The new lava flow design represents the Earth’s core, complementing the symbolic colouration of the Unity singlet. The debut of this unique singlet follows on the heels of International Biodiversity Day, which is celebrated on May 22nd. Bolt’s May 23rd race is highly anticipated as it marks his first race of the 2010 IAAF Diamond League season. |
ETNIES 2010 AM GETTING PAID QUALIFIER ACROSS CANADA
etnies is proud to announce that the etnies 2010 AM Getting Paid contest will
be held at Le TAZ skatepark in Montreal, Canada this September 24-26. AM Getting Paid was created by the
Underworld Crew in 2004, and has consistently brought out the world’s top AMs to battle it out for the overall title and a healthy paycheck.
In celebration of the event’s 6th anniversary, the etnies 2010 AM Getting Paid contest will feature a jam format in the newly built Le TAZ skatepark centrally located in downtown Montreal. Le TAZ features a 35,000 square foot indoor street course, lounges for competitors, media and VIPs, and has plenty of room to accommodate the hordes of spectators and fans expected to attend.
For the first time in the history of the event, the etnies 2010 AM Getting Paid contest will host six qualifiers across Canada to give skateboarders from all over the chance to compete for the $10,000 USD prize purse in the main event on September 24-26. The winner of each qualifier will receive a free trip to the main event, which includes hotel
accommodations and a golden ticket straight to the semi final.
2010 etnies AM Getting Paid Qualifier Events:
· Edmonton – June 19 at Callingwood Skatepark
· Winnipeg – June 26 at Forks Skatepark
· Halifax – July 10 at Commons Skatepark
· Toronto – July 24 at Ashbridges Bay Skatepark
· Montreal – August 7 at Le TAZ skatepark
· Vancouver – August 14 at Port Coquitlam Skatepark
Livestock X Puma X Ferrari
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′S. FERRARI, FOR MORE REASONS THEN I CAN COUNT, IS MY FAVOURITE BRAND AND SEEING THAT RACE INSPIRED ME TO START RACING. WITH PUMA’S INVOLVEMENT IN MOTOR SPORT AND THEM BEING THE PEOPLE I CREDIT AS THE ONES WHO GOT ME INTO RACING, I THOUGHT IT WOULD BE THE MOST FITTING TO DO SOMETHING MOTOR SPORT RELATED. WE APPROACHED PUMA ABOUT TURNING THIS PROJECT INTO A THREE WAY WITH THE INVOLVEMENT OF FERRARI. PUMA WAS STOKED ON THE IDEA AND CONTACTED FERRARI TO SEE IF THEY COULD GET DOWN. TO MY SURPRISE THEY SAID THEY WOULD BE INTERESTED IN SEEING WHAT WE CAME UP WITH AND WOULD BE OPEN TO THE IDEA.
A FEW WEEKS LATER AND WITH SOME HELP FROM LONG TIME LIVESTOCK FRIEND BOB K, WE HAD A PITCH IN HAND AND PRESENTED IT TO FERRARI. THEY LOVED IT AND GAVE US THE GREEN LIGHT. WE DECIDED THE PUMA MID WOULD BE THE BEST FIT FOR THE PROJECT, AND THE PLAN WAS TO DO THREE COLOUR WAYS. WITH FERRARI AS IN SPIRATION, THE COLOUR PALETTE WAS EASY, RED, BLACK AND YELLOW. CLASSIC FERRARI COLOURS. FOR THE INTERIOR OF THE SHOE WE USED A LEATHER INSOLE AND PERFORATED PIG SKIN FOR THE LINING. THE FOOTBED HAS A LIVESTOCK RACE TRACK SCREENED ONTO IT WITH CORNERS BEING NAMED AFTER THINGS RELATED TO FERRARI, LIVESTOCK F1, AND PUMA. WITH OUR BRANDING COVERED ON THE INSOLE AND THE LACE LOCKS, AND PUMA’S BRANDING BEING IN THE CLASSIC SPOTS, WE DECIDED THAT THE FERRARI SHIELD LOGO WOULD FIT PERFECT ON THE BACK OF THE SHOE. ONE OF THE SIGNATURE DETAILS OF THE SUEDE IS THE PERFORATED SIZE MARKER ON THE TONGUE.
WE DECIDED THIS IS THE PERFECT PLACE TO PAY HOMAGE TO ONE OF THE GREATEST F1 DRIVERS OF ALL TIME, WHO ALSO HAPPENS TO BE CANADIAN, GILLES
VILLENEUVE, #27. WHEN THE DAY COMES FOR LIVESTOCK AND PUMA TEAM UP AND CAMPAIGN A CAR IN THE FERRARI CHALLENGE, I HOPE TO WEAR THE NUMBER
27. TO WRAP UP THE MOTOR SPORTS THEME WE USED ALL BLACK SOLES AND HAD THEM SCORED TO TAKE ON THE FEEL OF A RACE TIRE AND PACKAGED THE
SHOE IN A HELMET BAG. THIS COLLECTION OF SHOES HAS BEEN OFFERED TO SELECT RETAILERS AROUND THE WORLD, PUMA’S LIST DEALERS AND IS BEING
PRODUCED IN VERY LIMITED NUMBERS.
AS ALWAYS WITH ALMOST ALL OF THE PUMA LIST SHOES, THERE WILL BE ONE MORE COLOUR WAY THAT IS EXCLUSIVE TO THE DESIGNING STORE, IN THIS CASE IT’S US. THIS FINAL SHOE IS BASED ON THE LIVESTOCK X PUMA HONDA S2000 RACE CAR THAT WE WON LAST YEARS IMPROVED PRODUCTION2 CHAMPIONSHIP WITH.
KEEPING IT CLEAN AND INLINE WITH THE CAR’S COLOURS THE SHOE IS ALL WHITE. THE FERRARI LOGO IS NOT USED ON THIS ONE INSTEAD IT IS REPLACE WITH THE #46, OUR RACE NUMBER, PICKED IN TRIBUTE TO VALENTINO ROSSI, THE GREATEST MOTORCYCLE RIDER OF ALL TIME.
BEFORE THE START OF THE NEW RACE SEASON WE ALWAYS DESIGN A NEW GRAPHICS PACKAGE FOR OUR CAR AND THIS YEAR WE DECIDED TO TAKE A DIFFERENT APPROACH. WE HOSTED A MONTH LONG CONTEST ON THE LIVESTOCK WEBSITE INVITING ANYONE INTERESTED TO DESIGN OUR 2010 LIVERY AND IN RETURN THEY WOULD GET THE FULL SET OF SHOES. WE HAD ALMOST 40 ENTRIES AND WE NARROWED IT DOWN TO RYAN C’S DESIGN.
KEEPING IT CLEAN AND INLINE WITH THE CAR’S COLOURS THE SHOE IS ALL WHITE. THE FERRARI LOGO IS NOT USED ON THIS ONE INSTEAD IT IS REPLACE WITH
THE #46, OUR RACE NUMBER, PICKED IN TRIBUTE TO VALENTINO ROSSI, THE GREATEST MOTORCYCLE RIDER OF ALL TIME.
Livestock and PUMA from DEEP SEE on Vimeo.
The Classics – Sneakers
Gerald Watson’s sneaker photo project with photographer and friend Andrew Elwell started a while back called Clas/sick Collections.
The concept/project started around 1999 (before the “sneaker boom”), consisted of sneakers (which at that time they felt were the most classic) from select collectors with the photos being shot in the collector’s home environment. The end result being a high end shot + classic shoe = timeless quality.
The initial exhibitions were being apart of the first few Soled Out and later early Sneaker Pimps shows. As a result of that Sneaker Pimps show Peter Fahey asked to hold onto some of the works to be featured in his later shows.
Outside of that, the work has been on the walls of boutiques such as Goliath NYC and, through previous work doing sales/mkt for brands such as 10 Deep, Staple, and Scifen, orders were filled for boutiques in Japan.
The images were recently unearthed and the duo decided to sell select shots as prints and have changed the title to fit under an umbrella exhibition series, The Classics.
Attached are a few of the shots, more can be found here.
www.mbilashaka.com/amradio
www.shamanwork.com
www.gmoney77.wordpress.com
www.ypulse.com/culture-scientist
NorthStar is Back!
 North Star is Back!Two Canadian fashion industry veterans have teamed up to bring back North Star; the iconic sportswear brand that a generation of Canadians still remembers. North Star Sportswear is back after a 20-year absence. The iconic Canadian sneaker brand, which sold millions of pairs in the 70′s and late 80’s, is being re-launched and revitalized for the Canadian marketplace. Bata Corporation originally founded North Star in the late 1940’s. They created Design 38 model, which generations now know as the iconic Jogger style. The brand rose to popularity at the height of the sportswear movement in the 1970′s, but eventually faded away in the 80’s. The new North Star is slated to be Canada’s elite outfitter of classic sportswear and accessories for style-savvy consumers. The line includes reissues of classic archival pieces as well as fresh new takes on Canadian style. At the head of its revitalization are award-winning designer Adrian Aitcheson and Arcade Agency’s creative director Pablo Mozo. Longtime collaborators, they most recently worked together as the creative team behind the hugely successful Team Canada apparel collection for the 2010 Vancouver Winter Olympic Games. For Aitcheson, the timing couldn’t be better: “Right now Canada is the inspiration for some of the world’s most famous brands and sportswear is seeing a huge resurgence. NorthStar is the perfect combination. It is a brand that is rooted in Canadian heritage and classic sportswear.” For Mozo, the opportunity to bring back a brand like North Star was a dream come true: “North Star always took me back to my childhood. It was THE brand in school. We have such fond memories of the sneakers, so we wanted to make sure this iconic brand wasn’t forgotten about. We want to create the same experiences for this generation – it’s a part of our Canadian heritage.” Aitcheson has previously designed Olympics collections for Roots and outerwear for Canada Goose. He has also held design positions at Athletes World, Bluenotes, and was the design director at Ecko in New York City. He is also the founder of the ground-breaking streetwear label Too Black Guys, whose fans include Mos Def, Drake, and Mary J Blige. Mozo has over 10 years experience building brands for major companies including Nike, Bluenotes, Oh! Henry, Canada Goose, and 55DSL. He is also the creative director of Arcade Agency, a boutique creative design agency in Toronto and agency of record for North Star. Together, the two designers bring a fresh new approach to the iconic brand. The Canada Day 2010 collection includes archival sneaker models The Jogger and The Bullet. The apparel assortment includes casual athletic lifestyle essentials like hoodies, windbreakers, tank tops, graphic tees, sweatpants, and leggings. The collection is inspired by their love of the outdoors and memories growing up in Canada’s outdoors. “The inspiration this season was summer camp”, says Aitcheson. “It’s an ode to our memories of campfires, summer hijinx, camp misfits, and the Canadian athletic spirit.” North Star will be available at the Hudson’s Bay Company as well as select boutiques across Canada, with plans to expand nationally. North Star will be licensed in Canada by AAMO, a new holding company formed by Aitcheson and Mozo in 2009. |
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PUMA’s New Packaging and Distribution System to Save More than 60% of Paper and Water Annually
PUMA kicks off next Pivotal Phase of long-term 360 Sustainability Program by Implementing Eco-friendly Packaging System
After more than ten years of successful implementation of its social and environmental standards (puma.safe) and the introduction of its company initiative PUMAVision last year, Sportlifestyle company PUMA launched the next pivotal phase of its ambitious long-term sustainability program on Tuesday at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar, PUMA will set new standards within the Sportlifestyle retail industry. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.
PUMA has been collecting E-KPIs (Environmental Key Performance Indicators) from all its offices and stores worldwide for the last five years and identified several key areas that need to be dealt with in order to further reduce PUMA’s “paw print”. To address these issues, PUMAis launching its next phase of puma.safe initiatives in the company’s long-term sustainability program laying out ambitious targets to be achieved by 2015. The major objectives PUMA has set out to achieve in this period include:
• 25% reduction of CO2, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories.
• Paperless office policy through a 75% reduction and offsetting initiatives for the remaining paper usage such as tree planting initiatives.
• 25% CO2 reduction through more efficient product transport solutions by our logistic partners.
• Begin collaborating with our strategic suppliers and logistic service providers to offset their own footprints in the long-term.
• Introduction of the PUMA Sustainability-Index (S-Index) standard that serves as a benchmark for sustainable products and communicates the products’ sustainable features to consumers.
• 50% of PUMA’s international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester as well as applying best practice production processes.
PROJECT-NORTH REVEALS MOCCASINS YET TO HIT THE STREET
C. Williams has hand crafted a series of moccasins using patent leather, embossed leather and printed leather. Very different from your standard one-tone colour leather moccasins you see in stores, fussing it with air max 1’s, 90’s and 360’s. Only releasing two of each worldwide makes them that much more exclusive.
This Toronto artist’s latest series of Air Max Moccasins can be seen on www.project-north.ca.
About C. WILLIAMS
C. Williams has fussed his design skills with popular sneakers for the last ten years and has made sneakers for many famous people. C. Williams has always remained humble and loyal to his customers by designing limited one-of-a-kind shoes that are so uncommon, because of their rare dead stock textiles and unique and creative design.
Zeha-Berlin Team up with Lark for Olympia Inspired Sneaker
Legendary German shoe brand, Zeha-Berlin and local Vancouver boutique, Lark celebrated their limited edition sneaker with a successful launch event at Lark.
Named after Carl Haessner, the founder of Zeha, the sneaker, the Carl Haessner IIX, is inspired by the Zeha sneakers worn by the Olympic athletes of Germany and the Soviet Union in the 1960s. Gold and black motif; trademark double-slash stripes, with golden embroidery, incorporates the spirit of the brand’s history and events in Lark’s hometown.
“We are excited about this collaboration with Lark and adding this sneaker to the Zeha legacy,” said Axel Menzler, the North American distributor of Zeha-Berlin. “It fits perfectly with the store, and the city, as Olympia meets high quality and high fashion.”
Handmade in Italy, from the finest Italian leathers, in vegetable tanned gold and black, the Carl Haessner IIX continues to carry the torch for tradition, craftsmanship and style.
Available only at Lark Clothing, 2315 Main Street, and onlinewww.lark.me
Lark and Zeha-Berlin unite for limited edition sneaker in celebration of the Vancouver Winter Games
Local Boutique, Lark and German footwear brand, Zeha-Berlin unveil their limited edition sneaker, this Sunday, February 7th, 2010 at Lark Boutique at 2310 Main Street, from 12pm to 5pm. This is a first time collaboration in the last century, and all in the spirit of the 2010 Olympic Winter Games.
The special edition sneaker, the Carl Haessner IIX Olympia, is a nod to Zeha-Berlin’s Olympic history, and in great anticipation of the Winter Games in Lark’s hometown. The sneaker captures the elegance and character of Zeha’s golden history, merged with the Carl Haessner luxury collection.
True to tradition, the Carl Haessner IIX Olympia sneaker beautifully connects the present with the past all in one step.
When: February, 7th, 2010
Time: 12pm – 5pm
Where: Lark – 2310 Main Street
CIPHER 2010 LIBERTINE
The 2010 LIBERTINE still maintains the essence of the last years most outrageous and original sneaker offering. Conceived by visions of the (in)famous Oscar Wilde and his treatise on aesthetics — with a street culture edge. The LIBERTINE is an ode to the flamboyant one-upmanship of urban-street culture fused with the luxuries of high fashion.
This new inception continues on the same trajectory extending into the contemporary, modern, high- end street fashion, but with a more refined and sublime offering.
High grade leather uppers and the same “Wilde” style attitude remains with a completely new archi- tecture. Refined aesthetics, sophistication, the 2010 LIBERTINE is a testament to discerning tastes and elitist bravado. Boldly stand out and declare your stylistic genius in the Libertine.
Available in Full Grain Ivory Leather with Black Quilting, Full Grain Quilted Ivory Leather and Full Grain Quilted Black Leather. US$179.99.
Manny Pacquio x Nike Trainer 1
THIS SATURDAY Livestock IS RELEASING THE HIGHLY ANTICIPATED MANNY PACQUIO X NIKE TRAINER 1. INSPIRED BY HIS 2ND ROUND KNOCKOUT OF RICKY HATTON, THE ‘LIGHTS OUT’ TRAINER 1 WILL FEATURE KEY AREAS WHICH GLOW IN THE DARK. KEY DETAILS INCLUDE AN EAGLE LOGO ACROSS THE BACK AND SPECKLED SOLE. TO COMPLIMENT THE SHOE A LIMTED ‘PACMAN KNOWS’ TEE WILL ALSO BE AVAILABLE. MUCH LIKE HIS OPPONENTS THIS SHOE AND TEE WILL NOT LAST LONG SO ARRIVE EARLY OR FACE DEFEAT. GASTOWN & TORONTO ONLY!
STOLEN RICHE$ REEBOK PUMP 20
Twenty years after the first pair was launched, Reebok is collaborating with 20 of the world’s most iconic sneaker stores to create 20 limited edition versions of The Pump. Featuring stores from across Europe, Asia, the US and Australia these collaborations celebrate the iconic nature of The PUMP while giving each retailer their chance to customise the design classic in a fresh and exciting way.
“The products that we carry in the shop are as diverse as the clientele – from pure sneaker heads to customers that really just want sneakers to walk around in.” said Hung Lam, owner of Stolen Riches in Toronto.
“The design is inspired by the city of Toronto. We really wanted the people who bought the kicks to see that these shoes scream ‘Toronto’ and everyone that worked here had input into the design” added M. Lam. “The materials that we’ve used actually relate to the climate here. From the Teflon fabric all the way to the bottom of the midsole which is treated for snowy winter days, to the warm inner liner especially for those sub zero days, plus the smoked out outsole idea that came from slippery ‘black ‘ ice. We wanted to represent the city, the shop, and Canada with the relaunch of a classic sneaker that everyone in Toronto will want to get their hands on come November 20th.”
This limited edition PUMP20 collab will be available from Stolen Riches in Toronto on 20TH November 2009.
Cement — Holiday 2009 DC LIFE Collection
Done up with a classic wing tip toe for a touch of luxury, introducing the Sector 7 WT and Admiral WT of the Holiday 2009 DC LIFE Collection. Built on DC’s slim and comfortable dress sneaker outsole, filling the uppers are premium leathers and construction, a trademark of DC. The incorporation of cement and concrete colors, a staple element in skateboarding, runs as a key design thematic, and the honed stone effect on the collar and straps represent what ledges look like after they’ve been grinded. A unique double ankle strap—a first for DC—adds flare and class for days on the high top Admiral WT. We could all use a little class, right? Right.THE LEGENDARY DANNY WAY CELEBRATES 20 YEARS AS A PRO SKATEBOARDER
dcskateboarding.tv Serving up a D-Way Video
Every Day Throughout November
Throughout November DC celebrates 20 Years of pro skateboarding by one of the most iconic and legendary skaters of our time: Danny Way. Check out http://www.dcskateboarding.tv for exclusive content celebrating his career so far, including a new video every day for the next 20 weekdays throughout November.
Even people who don’t follow skateboarding have probably seen a photo of him. At the age of six, Way began skating street at Del Mar Skate Ranch with his older brother Damon (Co-Founder of DC). By the time he was 10 he had two sponsors, and by the age of 12 he had discovered vert, joined the H Street Skateboard team as an amateur, and launched immediately into production of “Shackle Me Not” and “Hocus Pocus,” two of the most influential skateboard movies of all time. After turning pro at the very young age of 14, he kicked off DC as the first team rider along with Colin McKay, with various contest wins and accomplishments in the late ‘90s giving him more fame and respect. After jumping out of a helicopter into a vert ramp twice, his vert, MegaRamp, and street performance in “The DC Video” and follow up in “The DC Video, Deluxe Edition” gave him unprecedented notoriety, including earning “Thrasher’s” Skater of the Year making him the only skater to earn the prestigious award twice.
As far as records and accomplishments, in 2004 he rolled into a gold medal in Big Air (on the MegaRamp, invented by Danny himself) at the X Games, then again Gold in 2005, 2006, a Silver in 2008, and a Gold in Big Air Best Trick in 2009. Global acclaim followed in 2005 when he became the first person to jump the Great Wall of China on a skateboard. The follow-up was a drop from the 82’ neon guitar outside the Hard Rock Hotel Las Vegas, earning him another world record: highest bomb drop. The list of World Records, medals, and wins is seemingly endless.
Beginning today visit http://www.dcskateboarding.tv for the release of a video clip a day for the next 20 weekdays. A combination of legendary as well as never before seen footage will provide a level access and insight into his career that only DC can provide.
DC Staff Photographer Mike Blabac has also assembled a gallery of his favorite Way photos from over the years. Blabac has been the key photographer for much of Danny’s accomplishments, so the gallery at http://www.dcskateboarding.tv is a great recap of many of his career highlights, going back to photos from Way’s first vert pro contest win in 1989.
Way’s other sponsors—Plan B Skateboards, New Era, Pacific Drive, Independent Trucks, Nixon—are also supporting his 20th Year in a variety of interesting ways. Check out each of their sites for more on Way’s incredible career.
DC ATHLETES DOMINATE AWARENESS AS TOP DRAWS FOR THE SUMMER X GAMES
In a recent on-site survey that was published by ESPN for the Summer X Games 15, DC athletes were ranked the top draw for attendees and ranked the most popular. DC’s Travis Pastrana at 54% was the most sought out by a considerable margin, Ken Block came in second at 21% and Dave Mirra followed at 20% of the vote.
The survey also sought information on specific sports and how favored they were among the respondents. Two-thirds of those attending to see specific sports or competitors specified both Rally Car Racing (66%) and Skateboarding (62%) as main draws.
”Lightning” Bolt Strikes Twice at 12TH IAAF World Championships In Athletics in Berlin
Three-time Jamaican Olympic gold medallist and PUMA athlete Usain ‘Lightning’ Bolt shattered his own world record and delivered a stunning first place finish in the 200m on Thursday night at the Olympic Stadium in Berlin. Competing on the hottest day on record this year in Germany, Bolt and the track were literally on fire.
The Jamaican sprinter surged ahead of his opponents and raced to victory with an astonishing 19.19 seconds finish. Bolt shattered his own world record last Sunday in the 100m race when he clocked the fastest time ever recorded for that distance in just 9.58 seconds. Previously the world records for the 100m and 200m were set by Bolt exactly one year ago this week at the Summer Olympics in Beijing.
Wearing the now infamous custom-designed Theseus Pro sprint spike, dubbed the PUMA YAAM, after his favorite food, Usain Bolt exploded out of the starting block and powered past the pack, running hard through the end, again cementing his title as the “Fastest Man in the World”. The PUMA YAAM sprint spike that propelled him to victory twice in the last week was developed by a team of PUMA designers and technicians who studied and measured Bolt’s stride and foot form. With this information and ongoing track-testing, they created a custom-made sprint spike that best suits Usain’s unique body kinetics. The vibrant orange color was chosen to contrast Olympic Stadium’s signature blue track. The shoe is designed to provide power, speed and stability. The “engine” of the show is a carbon plate, which adds speed and power but no weight. PUMA has also designed an athletic, low-profile version of Usain’s signature track spike, called the PUMA STREET YAAM, which will be available at select retail locations later in the year.