STOLEN RICHE$ REEBOK PUMP 20
Twenty years after the first pair was launched, Reebok is collaborating with 20 of the world’s most iconic sneaker stores to create 20 limited edition versions of The Pump. Featuring stores from across Europe, Asia, the US and Australia these collaborations celebrate the iconic nature of The PUMP while giving each retailer their chance to customise the design classic in a fresh and exciting way.
“The products that we carry in the shop are as diverse as the clientele – from pure sneaker heads to customers that really just want sneakers to walk around in.” said Hung Lam, owner of Stolen Riches in Toronto.
“The design is inspired by the city of Toronto. We really wanted the people who bought the kicks to see that these shoes scream ‘Toronto’ and everyone that worked here had input into the design” added M. Lam. “The materials that we’ve used actually relate to the climate here. From the Teflon fabric all the way to the bottom of the midsole which is treated for snowy winter days, to the warm inner liner especially for those sub zero days, plus the smoked out outsole idea that came from slippery ‘black ‘ ice. We wanted to represent the city, the shop, and Canada with the relaunch of a classic sneaker that everyone in Toronto will want to get their hands on come November 20th.”
This limited edition PUMP20 collab will be available from Stolen Riches in Toronto on 20TH November 2009.
FORT Apparel One Year Anniversary Tee
July 15, 2009 - FORT Apparel is proud to announce the release of their One Year Anniversary 416 tee. The tee has been released to celebrate the brand’s first year in existence and the strong local support they have received with their original “1992-1993″ 416 Tee design. The release is a reinvention of the first 416 design, maintaining the classic Blue Jays colourway but updating the original with the brand new labeling, drastically improved print quality and two Jays appropriate shirt colours: Royal and Retro Blue. Like the entire Summer 2009 collection, the One Year Anniversary 416 tee is now available in store at exclusive stockist STOLEN RICHES (734 Queen St. West) and online at FORTApparel.com.